What Singapore Actually Thinks

Consumer Intelligence and Cultural Insight from Assembled, Singapore’s Best-Rated Market Research Agency.

Featured

In-Depth Interviews vs Focus Groups: Choosing the Right Research Method

Gen Z Skincare Behavior in Singapore: What Young Consumers Actually Do (Insights from Our Market Research)

Chronic Disease Management Market Research: When Singapore Patients Don't Do What They're Told

Caregiver Research in Singapore: The Hidden Decision-Maker Healthcare Brands Ignore

Healthcare Professional Market Research in Singapore: Getting Doctors to Tell You What They Actually Think

Mental Health Services Research in Singapore: What Patients Won't Tell You (And Why)

Your Customer Says "Sensitive Skin" - But Singapore's Climate Makes That Term Mean Ten Different Things. How Can In-Home Ethnography Decode the Difference?

How Can Focus Groups Help Skincare Brands Connect with the Overlooked Demographic of 65+ in Singapore?

How can We Use Ethnography to Figure Out Singapore's Sustainable Skincare Shift of ‘Clean Beauty’?

Why Are Singapore's Men Investing in Skincare, and How Can In-Depth Interviews Tell Us What They Really Want?

Singapore F&B Market Research Overview: A Quick Infographic

Mobile Ethnography Can Reveal the Human Cost of Singapore's Flavour Wars

Meet the Research Lead

Felicia Hu runs Assembled.

After a decade in APAC communications, Felicia founded Assembled in 2017 to address the gap between what Singaporeans say and what they actually do.

600+ projects later, she developed The Singapore Insights Method for decoding cultural truth in this high-context market. This blog is where she shares her learnings.

Assembled is now Singapore's Best-Rated Market Research Agency.

To request a quote, email felicia@assembled.sg or WhatsApp/Call +65 8118 1048.

Visit Assembled.