After 600+ projects across Singapore and Southeast Asia, we have learned that the real insight is not in what people say - it is in what they mean.

We decode that gap. We have done it for 150+ clients. 700+ five-star reviews.

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Collage of images showing people in meetings, working on projects, and engaging in discussions. Overlay text highlights 600+ projects, 700+ reviews, 150+ clients since 2017, and mentions the Company of Good, a Singaporean research and consultancy firm.

Know more about Assembled.

150+ clients, 600+ projects. 700+ Five-Star Reviews.

We conduct participant recruitment for focus groups, in-depth interviews, or ethnographies in Singapore and Southeast Asia. We have been doing this for over eight years now, working exclusively in-house (with no subcontracting). Our sweet spot is actually the challenging recruits - CXOs, HNWI, healthcare professionals, and those hard-to-reach audiences that can make or break a study. What we are most proud of is our track record - we maintain a 90% fresh rate and have almost no last-minute no-shows, which can be a nightmare in qualitative research.