Is Singapore Designing AI for Smarter Students or Just Smarter Shortcuts? A Qualitative Look.
We recently came across a powerful statistic: a survey revealed that 84% of secondary school students in Singapore use Artificial Intelligence for their homework at least once a week. This is not a future trend; it is the reality in homes across the island every evening. What fascinates us is the tension this creates. On one hand, Singapore has a clear national ambition to build a future-ready workforce, fluent in the “new national language of AI”. On the other hand, there is a deep-seated concern among parents and educators that we might be raising a generation that knows how to get answers from a machine but has forgotten how to think for itself.
This is more than a technological challenge. It is a human one. The core business problem for any institution in the education space—from policymakers to EdTech innovators—is how to navigate this tension. The purpose of this post is to move beyond the technology and explore the human side of this equation. We want to understand the lived experiences of students, teachers, and parents as they navigate this new world.
What We're Seeing
At the national level, the integration of AI into education is a deliberate and strategic move. The Ministry of Education EdTech Masterplan outlines a vision for "technology-transformed learning" designed to prepare students for a world that is itself being transformed by technology. The goal is to cultivate digitally-empowered learners and innovators. This is not just about pedagogy; it is about economic survival and growth. The government is actively rolling out AI tools for automated marking and adaptive learning to create a more personalised and efficient education system, framing its approach as one that is fundamentally "human-centric".
This educational strategy is a direct response to the realities of the future workforce. According to an IMF report, about 77% of Singapore's employed workers are highly exposed to AI, a figure significantly higher than in many other advanced economies. This exposure creates both opportunity and vulnerability. To address this, the national(https://www.skillsfuture.gov.sg/) movement has become a critical pillar, encouraging lifelong learning and upskilling to ensure the workforce remains relevant. The message is clear: adapting to AI is not optional, and the process of adaptation must begin in the classroom. This is why we see a concerted effort to upgrade skills and prepare for an AI-enabled economy.
Yet, there is a disconnect between this top-down strategy and the bottom-up reality of how these tools are being used. While IMDA introduces foundational programmes like "AI for Fun" to build responsible habits from a young age, the daily reality for many students is one of using AI as a shortcut. The same tools designed to foster deeper learning are often used to bypass it entirely, a phenomenon explored in detail by CNA's documentary below. This gap between policy intent and user behaviour is where the most critical challenges and opportunities lie, a reality reflected in Singapore's broader labour market dynamics and its ambition to lead through platforms like the Singapore Digital Gateway (SGDG).
The Questions We Believe Are Worth Asking
To create truly effective solutions, we must move past the data and ask better, more human questions. The business problem of AI adoption in education is actually a web of personal dilemmas. We believe in framing our research around the key people involved, understanding their world from their perspective.
For the Student, the question is not simply "how do I use this tool?". It is:
Beyond getting the answer, what does ‘help’ from AI truly feel like? When does it feel empowering, and when does it feel like I am cheating myself out of learning? Where is the line, and who is helping me draw it?
For the Educator, the challenge goes beyond implementing a new platform. It is:
How do I redefine my value in a classroom where information is instant and free? What is the new ‘art’ of teaching when the ‘science’ of marking and planning is automated? How do I teach wisdom and critical thinking when the tools reward speed and simple answers?
For the Parent, the issue is not just about screen time. It is a deeper, more personal concern:
How do I parent through a technological shift I may not fully understand myself? How do I balance the need for my child to be competitive with my desire for them to develop resilience and character? What are my genuine hopes and hidden fears for my child’s AI-assisted future?
How We Uncover the Answers?
Answering these questions requires more than surveys or analytics. It requires conversation, observation, and empathy. It requires a qualitative approach designed to uncover the unspoken truths and unarticulated needs that drive human behaviour.
Method Selection
In-Home Ethnography: We would spend time with families in their own environment. Observing how a student uses ChatGPT for homework at the kitchen table, while a parent looks on, tells us more than any questionnaire ever could. We see the family dynamics, the negotiations, the frustrations, and the small moments of discovery in their natural context. This method uncovers the real-world friction and facilitators of AI adoption.
Digital Diary Studies: We would ask students and teachers to keep a simple digital diary for a week, using their phones to log their thoughts, feelings, and experiences every time they interact with an AI educational tool. This captures in-the-moment emotions and reflections that are often forgotten by the time a formal interview happens. It provides a raw, unfiltered stream of consciousness about their relationship with this technology.
Participant Targeting
We move beyond simple demographics to understand the mindsets and behaviours that truly matter. For this challenge, we would seek out specific profiles:
The "Anxious Achiever" Student: A top-performing student who feels immense pressure to succeed. They use AI primarily for efficiency, to manage a heavy workload and maintain their grades, but quietly worry about whether they are actually learning.
The "Pragmatic Innovator" Teacher: An educator who actively experiments with AI tools to reduce their administrative burden and find new ways to engage students. They are optimistic but also deeply realistic about the potential for misuse and the need for new assessment methods.
The "Cautious Enabler" Parent: A parent who provides their child with the latest technology because they do not want them to fall behind. However, they are deeply concerned about over-reliance, screen time, and the erosion of what they consider "real" learning and critical thinking.
Uncovering Insights
Our work involves creating a safe space for honest conversation. We listen not just for what is said, but for what is not said—the hesitation before answering a question about academic integrity, the proud glance a parent gives when their child explains a complex topic, the weary sigh from a teacher discussing their workload. These non-verbal cues and emotional undercurrents are where the deepest insights live.
Qualitative Market Research in Practice
We believe research should not just live in a report; it should inspire action. To make our thinking more tangible, we have developed a few conceptual tools. These are not finished products but strategic thought-starters designed to spark new ideas for how to approach the human side of EdTech.
Here is a strategic framework to help balance educational goals in an AI-driven world.
The Symbiotic Learning Framework
Human-Led Skills
(Creativity, Ethics, Empathy)
Focus: Problem Framing, Moral Judgment, Interpersonal Leadership.
AI-Augmented Skills
(Critical Thinking, Collaboration)
Focus: Validating AI Output, Synthesizing Information, Human-AI Teaming.
AI-Literacy Skills
(Technical Proficiency)
Focus: Prompt Engineering, Tool Selection, Understanding Limitations.
This is a concept for a user interface that helps parents have more meaningful conversations with their children about AI usage.
Parental Guidance Dashboard
This Week's Insight: Your child used the AI tool to brainstorm ideas for their history essay.
Conversation Starter: "That's great! Can you show me the ideas the AI gave you? Which ones did you think were the most interesting, and which ones did you decide not to use? I'd love to hear your thinking."
And here is a projective technique tool that could be used in research to understand the emotional journey of using AI in learning.
The AI Learning Journey Map
Drag the feelings below to the different stages of using AI for your assignment.
Start
Middle
Finish
These tools are not solutions in themselves. They are invitations to think differently. Their real utility comes from the real human conversations that build and inform them.
Conclusion
Integrating AI into Singapore's education system is not fundamentally a technology project. It is a human project. The most successful and sustainable strategies will not come from having the most advanced algorithms, but from having the deepest understanding of the students, teachers, and parents who use them. By focusing on their needs, fears, and aspirations, we can help design solutions that do not just create smarter shortcuts, but cultivate smarter, more resilient, and more creative human beings.
If you are asking these same questions, we should talk. Let us have a conversation about the human insights at the heart of your AI education strategy. You can also learn more about market research in AI in the context of Singapore on Assembled. You can also write to our Research Lead, Felicia at felicia@assembled.sg or give us a call at +65 8118 1048.
