A 2026 cheat sheet for smarter market research in Singapore

Singapore Research Master Toolkit

Operational tools for market research planning. Updated with 2024/25 data.

Quota Calculator

Total Sample Size (N)

Breakdown By Race (CMIO) Housing Type (Wealth Proxy) Age (Generational) Household Income (Deciles) Planning Region

Incentive Calculator

Methodology Online Survey (Quant) Face-to-Face Intercept Focus Group (2 Hours) In-Depth Interview (1-on-1)

Duration (Minutes)

Audience Type General Consumer Parents / Students PMETs / Managers C-Suite / High Net Worth Medical Professionals

$0

Base Fee

$0

Recommended (SGD)

$0

Minimum Viable

Fieldwork Estimator

Target Completes (N)

Incidence Rate (%)

Methodology Channel Door-to-Door (Knocking) Street Intercept Telephone (CATI)

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Contacts Needed

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Estimated Man-Hours

Reality Check: At 10% Incidence, you likely need to reject 9 people to find 1 qualified respondent.

Generations Chart (2026)

Generation	Age Range	Birth Years	Key Traits
Gen Alpha	0 - 16	2010 - 2026	Influence on parents, Kids products
Gen Z	17 - 29	1997 - 2009	First Jobbers, Digital Natives
Millennials	30 - 45	1981 - 1996	Young Parents, Managers
Gen X	46 - 61	1965 - 1980	Sandwich Class, Peak Earners
Boomers	62 - 80	1946 - 1964	Retirees, Silver Economy